Game and wildlife management is a principle objective of the estate, especially for Capercaillie - which are a Red List species in the UK. Management has focused on improving habitat for Capercaillie, as well as reducing predator numbers and trying to best mitigate public impact on the birds.
As well as capercaillie, grouse - both red and black are present, as are golden eagles, merlin, curlew, golden plover and lapwings.
Red and roe deer are managed on both the open hill and in woodland, through a mixture of culling and let stalking. Considerable resource has been put into restoring the grouse moor to it's former glory (600 brace per annum in the 1980s) and this is starting to pay dividends, with upland habitat being in prime condition for grouse and other ground nesting birds. In 2014 Finzean's contribution to upland management was recognised with the Golden Plover Award, presented by the Heather Trust and Game and Wildlife Managment Trust.
A recently opened farm shop and cafe in the local village has made Finzean a hub for both local people and tourists, and adds to the estate's good reputation locally.
Managing biodiverity across all land types on the estate, as well as engaging and supporting the community and promoting tourism across the estate is no easy task, however Finzean continues to deliver on all of these fronts.